Advertising should always be an investment, giving you more money back in sales than you spent. Avoid these deadly sins if you want to invest wisely.
invest wisely for new growth but don't lumber yourslef with things you may not be able to afford later down the line.
Your brand is a key asset that will help your customers to remember your business - it is not just about creating a logo it
Whether you know it or not, everyone has a personal brand; the brand is you! Your brand is more than just your clothes, your body or even your knowledge/ education. It should reflect your values, your ideas, your aspirations and talents. It is like an indelible impression of everything you embody.
Worried about your brand and why your marketing is not performing, then consider the three C's of brand. Its not just Start-Ups that fail to engage, so if you're just starting up a new venture or an established firm needing an injection of interest consider these three points.
Forming a relationship with your clients will underpin the future success of your business. Here are some useful hints to get you off to a flying start.
You might think that this makes you look cool or knowledgeable but actually it can act as an excluding device whereby you have completely failed to engage with your potential customer.
If you are in business, the changes are that you can write. So why should you pay a copywriter to produce your marketing copy?
Most companies promise 'excellent customer service' and will position their uniqueness by this notion, however, how many actually deliver on this promise, or in fact over-deliver?
When it comes to business, how should you speak to your clients and customers?
Businesses spend millions of pounds casting their fishing lines, hooking people and reeling them in to be customers. But once you've gained custom, just how do you keep it?
You know that marketing is all those activities which make customers buy from you. Sounds simple. The difficult part is picking the right things to do to get your business noticed, then focus on the particular product you want to sell.
If you are thinking of setting up in business, how are you going to get your first, and on-going, customers?
There are many ways to develop the fortunes of a business, but few can have the range of results a mailshot generates.
Today's direct marketing efforts are increasingly geared toward advancing technology. Many direct marketing company leaders turn to social media, smart phones and tablets and television to market to consumers. However, studies show direct mail continues to be a preferred method of receiving marketing materials among consumers.
Ten valuable tips top help you get the most out of your direct marketing campaigns
Events are hard work for exhibitors, can cost a pretty penny and many businesses often fail to get the most out of them. So, is it worth it?
One of the biggest challenges when you are a business owner is how to find new customers. This is true whether you are a new start-up or an existing business, which has slowed down or wants to expand.
You've got your brilliant idea, created a solid business plan, and scraped together the funding to get your start-up business off the ground, but then what?
Well the answer is fairly simple, you want to take control of the potential customers who are visiting your site and not just hope that they will contact you.
First, it is necessary to understand what market research is and what it is used for.
Your local business can become visible to thousands searching the internet every day. Here are some things to avoid when marketing your small business.
Your most valuable asset is: Your Client Database. Because most of your future business will come directly and indirectly from your database of clients.
How much should you spend on marketing to get the best results?
Postcards are not inexpensive but, if used correctly, can be a very effective marketing tool.
Marketing Companies around the UK differ quite a lot; partly because marketing is such a wide and diverse industry, but also because there are so many marketing companies to choose from.
If you would like to try email marketing to enhance your small business, then you
The quality of your mailing list will directy affect the success of your email marketing campaigns.
Have you a handy definition about what marketing actually is?
You're starting a business...and you know you that getting the word out about your business through effective marketing is the only thing that's going to bring in the customers and sales. But where to start, and how to prevent marketing costs from getting out of control?
There are many things to take think about when attempting to determine which is the most effective way of generating new sales prospects for your company.
Have you heard about the ‘Rule of Seven’? It says that a prospect will typically see or hear your marketing message at least seven times before they buy from you. One excellent way to regularly get your message out there is via a newsletter.
The differences between online advertising and traditional advertising.
You love your new start-up business and you're excited about your product/service. You've got a new website, had your business cards printed, been to a few networking events - it's only a matter of time before you're swamped with customers and clients, right? If only it were that simple.
Why selling at the lowest price can sometimes be a dangerous strategy
Every business needs to promote itself whether online or in print. This is the first impression that most of your potential clients will have of your services or product, so it is vital to get it right. Great images, eye-catching design and legible fonts or graphics are important, but PLEASE - get it proof read!
Effective prospecting is a crucial element of any business development. However prospecting is not selling, it is creating and sowing opportunities that generate leads. All businesses need sales leads in order to survive and flourish.
A company's reputation is its most valuable asset, therefore whether you are a big or small organisation, local or international, private or public, you will benefit from good public relations.
PR, as a marketing tool, can generate huge returns on investment. Many companies, fearful of cost, adopt a DIY approach...and waste more, often damaging their reputation
Effective PR is at the heart of every successful individual or business, so it
Customers are often not given the recognition they deserve. I consider this a short-term approach to marketing.
Social networking sites are a great way to encourage maximum online exposure for a minimum cost. We all know that we should be using social networking to help boost business but who actually knows why it can help?
So, you've got a great idea and you are going to start your own business. If you have never run your own business before, you may be wondering where to begin with your marketing your new adventure. Blowing your own trumpet can feel a bit strange, but it is a necessary part of any business.
Why a strategic focus is essential in growing you business, and in helping you set yourself apart from the competition.
When you start-up business receives money from places such as venture capital, you will need to think about how to boost long-term shareholder value. This will be dependent on your ability to expand on your customers, revenue and profit.
Business to business telemarketing can be a low cost highly effective method for generating new business. Telemarketing is the only form of direct marketing that allows you to communicate directly with key decision makers.
Telemarketing has an important role to play in building your business. Many people associate the term telemarketing with cold calling but there is much more to it than that, and more effective ways to put it to use. There are a number of different ways that telemarketing can be used to grow a business.
Trade shows can be a fantastic marketing event for your brand. They can be hideously expensive, yet yield a high return on investment. The trick is to plan and get it right first time. With trade shows, there are no second chances - once the day is gone, it's gone, and you will find the day will fly by far too quickly.