As an entrepreneur you will need to be prepared to take every opportunity to gain interest in your start-up from potential customers, investors, or associates. Important contacts can be made in many situations: during formal meetings, at networking events, at trade shows, on the phone or during chance encounters.
Networking plays an important part in spreading your brand awareness and growing your Small Business. If you prefer a good book to a party then as an introvert you may struggle with a room full of networkers.
Have you noticed how most people who go to small business networking groups are only there to sell? But my question is - if everyone's selling, who's buying?
A summmary of areas to consider, when deciding which group to attend, or join.
Networking is about making long-term contacts and friendships. You may be lucky and meet someone who is looking for exactly what you supply and you get immediate business as a result, but most of the time networking is about developing relationships and trust.
Some useful tips to help you get the most out of your networking.
A few things to think about, to help you improve your networking.
Wake up and smell the coffee - networking is marketing not just chatting!
Business networking events are as popular as ever. They are a fantastic way of meeting prospective customers and suppliers, particularly those who operate locally. For the organiser, they can take a huge amount of planning, from choosing a venue, arranging a date and time, sorting out food and drinks, and getting people interested in attending the event.
It can be daunting when first starting out in business. Many ideas and plans run though your head to discover the best way to get your name out there. Adverts, Flyers, Website, Directories........Networking. I have recently started in business and from past experience one of my first ways to communicate and connect with other businesses was to attend networking meetings.