How to Use Pay-Per-Click to Help Grow Your Startup
A very useful introduction to pay-per-click advertising. This is ideal if you are keen to quietly find out more without being exposed to a pushy sales pitch.
For some new businesses pay-per-click has been the foundation upon which to build success. For others, it has proved to be a financial disaster.
The truth is that, if permitted, pay-per-click marketing can eat away your reserves in no time at all. The trick is to know how to plan and manage a campaign effectively.
Much as we like to think that we can learn everything we need via the web and do not need to pay a so called expert for help, this is one area where someone with genuine experience and knowledge could be worth their weight in gold.
You can follow the link below to read a well written and simple to understand introduction to the subject. But please do take some advice, if only informally, before investing any of your money into a paid campaign.
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If you are scratching your head wondering the same thing, I am pleased to let you know that you are not alone! We are being encouraged to embrace this new revolution: to ‘Tweet’, ‘Like’, ‘Post’, ‘Follow’ and generally use perfectly good working time to ‘keep up with modern technology’.
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Over the last few years I have seen a huge increase in local business activity online; it seems as if the business owners have received the message about this new found method of online advertising but have then failed to recognise the elephant in the room.
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