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How To Build A Brand Through Web Design

Your brand is an important part of your corporate identity, it is what people recognise and the way they remember you.

Businesses need a strong and consistent brand message that builds trust and loyalty with their customers. We discuss the following web design topics:

• Colour
• Consistency
• Character
• Emotion
• Logo
And many more!

Keeping these factors in mind when designing your website will help you create a memorable, unique brand that will reflect your business.

Your brand is an important part of your corporate identity, it is what people recognise and the way they remember you. You need to tell people what your brand is all about, and one of the ways to do this is by web design. Don’t underestimate the importance of branding when building your website. The purpose of your site is to reflect your business, attract more visitors and generate leads or sales. However, to do this, you need to have a strong and consistent brand message that builds trust and loyalty with your customers. Below we outline some of the ways to do this.

Colour

Select the colours you use for your website carefully as they provoke emotional reactions in viewers. For instance, red tends to provoke feelings of passion and excitement, so is often used by the entertainment industry. Green reflects nature and the environment, so is used by companies wanting to promote their environmental or sustainable credentials. Black is a serious colour and is often used to promote luxury brands like Louis Vuitton and Rolex.

Consistency

One of the most important factors to building your brand on your website is to keep it consistent. Deviating from your brand will cause confusion so keep the colour, font and tone consistent throughout. Ensuring your website presents a uniform image will help people remember your brand.

Character

Your brand should have its own unique character in order for people to relate to it and remember it. Injecting some personality into your website is important to add a human touch. Visitors want to be able to relate to the brand so showing a more personal side to your business will help them do this. Twitter do this well with their cute blue bird which is immediately associated with them. Adding ‘Meet the team’ pages will also help add a personal touch.

Emotion

Emotion is another factor to consider when building your brand. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? Crafting the aesthetics of your site shouldn’t be just about following the latest design trends, it should be about deciding on the emotions and ideas that you want your brand to project, and then working on a design that will do just that.

Logo

Your logo is a vital part of creating your brand and having an attractive logo design is important. It needs to be memorable and differentiate you from your competitors. A combination of text and imagery shouldn’t just tell people the name of your business but create a visual symbol that reflects your vision. A good logo should foster brand loyalty.

If you need help creating a logo employ the services of a design agency like KORETI. It is also important to place the logo in the top left hand corner of your website as that is where visitors naturally look for it. Make sure it is big enough for people to notice it, and link it to your homepage.

Value Proposition

A first time visitor on your website will try to orient themselves for a few seconds. They want to know what the site is about and ensure they are in the right place. This is why your website needs to have a short and clear value proposition for its visitors. Ideally, this is a short statement that is placed in a prominent part of the web page, preferably close to the logo. This is to ensure that once a first-time visitor reads the website title, what follows next is the website’s value proposition. Your value proposition should include the benefits that the website offers the visitor. This will let them know what the site is about and why they should continue with it.

Tone of Voice

Using the appropriate tone of voice is an important part of creating your brand. You need to think about who your customer is and use the right language to communicate with them. If your target audience is millennials, the tone could be informal. If you’re catering to stock market investors, a formal tone is more appropriate.

Make Your Brand Unique

Using all the above elements is not enough. To really set your brand apart from the rest, you have to make it unique. The colours, personality or tone don’t matter if your website looks the same as your competitors. How could prospective buyers distinguish your brand from the competition? Create something that makes you stand out. The effort will pay off as your visitors are likely to remember you. There’s also a greater chance that they will come back again if they are satisfied with your products or services.

Building a memorable brand is important as it can help attract customers and foster loyalty. One way to do this is through web design. Keeping these factors in mind when designing your website will help you create a memorable, unique brand that will truly reflect your business.

Alex Poole
https://www.flickr.com/photos/pedromourapinheiro/5338230819/

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