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Is Responsive Web Design The Future?

Without doubt the future of web design is through responsive design - now is the time to get on board or risk being overshadowed by your competitors who have already taken the step! There has been a huge surge in responsive web design and I think it will continue to thrive.

What is a responsive website?

Responsive design resizes a website to fit the screen size it is being viewed on. Whether the site is being viewed on a phone, tablet or desktop computer the design and content will fit easily within device.

Should responsive design now come as standard?

Yes. More people than ever before are viewing, buying and engaging with websites from a mobile or tablet. Google has predicated that mobile search will overtake desktop within the next few years - showing just how far mobile usage is set to go.

What is the difference between a mobile website and RWD (Responsive Web Design)?

In simple terms with a responsive website you only need one website, whereas a mobile website requires a specific mobile domain separate from your original site.

What are the benefits of responsive web design?

As said you only need one website. No need to invest more time and money into building a separate mobile website, with RWD its all in one place. Consistency is key for a multi screen website!

Navigation - One of the main factors you should consider when designing a website is the user-experience. Ideally you want the user to have a stress-free experience when navigating and interacting with your website. Frustrating the user by not being able to view images that doesnt fit on the screen or not having ease of access to the menu bar to navigate to another page will only increase the chances that they will go elsewhere.

Maintenance - The great thing about RWD is that any updates/changes you make to your website will be instantly applied to all screen sizes.

SEO - A well designed responsive website will contribute to helping your website do well in the likes of Google search results. Google recommends responsive design as they state it is the most effective way to target mobile users.

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Choosing to adopt a responsive design will help to ensure your business does not lose out on any potential enquiries as a result of a poorly designed site and ensure your website is fully future proof!
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Daniel Griffin

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