Starting up in business can be expensive and it is tempting to cut corners. Producing a logo and promotional material are the areas where this is probably the most common - but be aware that it can be detrimental to your sales.
The general perception seems to be that graphic design is all about making something look pretty and that anyone can do it. In truth, graphic design is about communication – getting the right message to the right people. Promotional material and, yes, even your logo will say something about your business, good or bad. The choice of fonts, colours, images, copy and even the paper your marketing material is printed on all have a bearing on how your business is perceived.
Today, we live in a brand conscious world and it is more important than ever to make a good and lasting impression. We all make split second assumptions based on conditioned perceptions and these influence how we see things and respond to them, often on a subconscious level. Where this is particularly true is with the use of colour. There is psychology to it. What that means in business is that colours evoke an emotional response and therefore certain colours are suited to some industries more than others. Equally, one font can imply the idea that a business is quality, or established, but another that it is old fashioned.
As you can see, there are a variety of factors to consider when putting together a logo and branding, or producing a piece of promotional literature. The bottom line is, what do want your customers to think of you? How well you communicate that message will determine how they respond.
So whether you are considering producing a logo, flyer, brochure, folder or some other form of marketing material it is worth using a professional design company.
Dont be daunted - were here to help. At The Art of Communication we understand how intimidating it can be if you havent been through it before. We walk our customers through the process step by step, talking language they understand. And we work to the budget agree at the onset! It is not as expensive as you would think and it will make a difference to your business.
If you would like further information or to discuss a project please call Christine Hammacott at The Art of Communicationon 01489 481906 or visit www.artofcomms.co.uk
The Art of Communication
Effective design solutions for print and web
The Art of Communication
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